How to Film a Great Video Tour of Your Rental

With a competitive rental market, landlords have to be more strategic and find creative ways to market their rental units. The rise in digital products and services has led to more people flocking to the internet to seek information, which makes digital marketing especially effective.

As a landlord, you can maximize this strategy by creating excellent video tours of your rental spaces. While most post attractive property photos, including a digital tour of your rental, can be an additional way to draw more viewers.

Virtual tours have been shown to engage more prospective renters, causing a spike in views. The ease of watching property tours in film format can be a dynamic and convenient experience. Anyone with a mobile device can easily check the rental listing without spending a lot of time and effort before arranging a physical tour of the unit.

For landlords, it is also easy to advertise vacant properties on social media platforms to gain more interest. It might appear that filming a video tour can be challenging, but like all things, if you do it a fair number of times, it becomes easy.

Below are our tips at Compass Property Management to help you create the best video tour of your rental property.

Customize Your Rental Property Tour

Ensure that you recreate an in-person viewing experience by carefully filming and staging a unit. Start at the entryway and smoothly record the best property features. If you are attracting families, document the available storage spaces.

Avoid rushing from one room to the other and take time to zoom in on details. The more potential renters can imagine themselves interacting with the spaces, the higher the chance of them reaching out for an inquiry and scheduling a property showing

Ensure You Have Excellent Audio

If you plan to narrate so viewers can capture more details of the rental property, you must make sure that your audio is great. It can distract the audience when unnecessary sounds are captured or the narration cannot be understood.

However, if you don’t plan on narrating, it is best to mute the film recording to avoid the background noise that can lower the quality of your rental video tour. You can opt to add music later to engage more viewers. But make sure to use generic music since loud and trendy music can also distract potential renters from your content.

Test the Framing of Your Shots

Your rental property may be attractive, but you also need to focus properly on the highlights. Practice framing shots to get the best views and angles. Capture more details by approaching the subjects, rather than overusing the zoom function, which can blur the sharpness of the video.

Before recording a rental video tour, take some test shots to avoid repetitive filming. You can also create a list to list down the best-selling features so you know what to focus on as you are recording a property tour. Sequencing is vital so you know how to start and end the property video footage.

Stage the Property

As you try to inspire potential renters to reside in your rental home, you need to present a livable and comfortable unit. You can achieve this by cleaning the unit and getting rid of the clutter. If you notice any items that only serve to distract your audience, then remove them.

A clean space also makes your rental home appear attractive, which can encourage the viewers to apply as residents. You can engage the services of cleaning specialists to help you showcase a spotless rental unit.

Maximize Natural Lighting

The best photos and videos make use of natural light, which is best available during the golden hours before dusk and early morning hours. If you film in the middle of the day, the light can be harsh and bright which can wash out and overexpose your photos and videos.

Be aware that shadows can also appear if you are recording against bright lighting. Avoid shooting in front of windows and keep your back against the light to properly record your rental unit.

Limit the Length of Your Video

Property owners can also provide too many details and end up with a lengthy video. It is advisable to maintain a three to four-minute rental video tour. Otherwise, you risk boredom. Engage your potential renters by keeping your videos short and watchable. In case they need to rewatch a specific scene, it can be easy for them to rewind the video.

Another tip is to display the best features at the start to build interest and create more engagement with prospective renters.

Bottom Line

Promoting your vacant property through a rental video tour creates a more powerful impact since people are visual. It does not mean you forgo posting property images since both are effective marketing tools.

Spend time filming a rental video tour to entice more potential residents to consider your property as a residential option. Apply the valuable tips outlined above and increase your engagement with your target market.

A professional property management team can also help you market your vacant rental space and create rental video tours if you don’t have the time to spare. If you are seeking one, contact Compass Property Management today!